By Kim KardaUpdated on August 31, 2022
In this article, we has compiled a list of the top 10 influencers with the most followers on Instagram in 2022. This list excludes celebrities (such as actors, singers or reality TV stars) and public figures (politicians, athletes and other non-Internet celebrities) ), the well-known accounts on the list are all “influencers” who made their fortunes on social media.
In addition, we did not exclude some well-known brand accounts, such as luxury brands Chanel, or travel brands such as NatGeo, as well as some well-known football clubs with large numbers of fans.
Here are the top 10 Instagram influencers in the first half of 2022!
58.54 million followers
Whindersson Nunes is a Brazilian comedian who has been a YouTuber since 2013, posting hilarious videos. After three years of hard work, Whindersson’s YouTube channel has become the most subscribed channel in Brazil with 58.54 million followers. Currently his YouTube channel is also at the top rankings of the most popular YouTube channel. Because of his huge following on YouTube, Whindersson also has a staggering number of followers on Instagram, currently ranked 64th among actors, singers, other celebrities and brands, and ranked number one of Instagram account in the influencer category.
50.61 million followers
Huda Beauty’s account is No. 2 on this list and No. 73 overall on Instagram. Huda Beauty was founded by makeup artist and beauty blogger Huda Kattan, the No. 1 internet celebrity in the Middle East. She is not only an internet celebrity with millions of fans, but also a well-known female entrepreneur and the founder of the beauty empire Huda Beauty. At the beginning of the brand’s creation, Huda Kattan actively used social media such as Instagram to interact with fans, share beauty experience, and promote its own products, winning the first batch of users for Huda Beauty. Until now, Huda Kattan’s personal Instagram account has 2.58 million followers, and Huda Beauty has 50.61 million followers, ranking 59th in the number of followers, ranking among the top 1% in the world. At the same time, hudabeautyshop also has 7 million followers.
49 million followers
Eleonora Pons Maronese, nicknamed Lele Pons, is a Venezuelan-American celebrity. Lele Pons was well known to the public as an internet celebrity from the beginning, and made a fortune on social media. Lele Pons was active on Vine in the early days and has more than 10 million fans. She was the first “Viner” to reach 1 billion views. Vine only allows users to post videos of about 6 seconds, and it is hard to imagine how difficult it is to attract fans within 6 seconds, and Lele Pons still has accumulated a large number of fans.
46.5 million followers
nusr_et is a chef from Turkey. He went viral with the hashtag #saltbea. His unique label, coquettish and sexy cooking figure, and novel salt-sprinkling gesture have made him the object of discussion after dinner, and has gradually become a highly labelled image on the Internet. nusr_et seize the dividends of traffic to open his own business road and open his own restaurant. Following Turkey, Dubai, and Abu Dhabi, he opened the restaurant to the United States, with branches in Miami and New York. Thanks to his reputation on social media, celebrities and internet celebrities are rushing to check in at restaurants. Now his restaurant has become one of the most popular restaurants in New York.
32.8 million followers
Dan Bilzerian is a bit different than the Influencers we mentioned above. He is an entrepreneur and a poker enthusiast who has gained a following by regularly sharing his lavish lifestyle on Instagram. His posts are full of yachts, parties, jets, and beautiful models, and he himself has caused a lot of controversy because of this drunken lifestyle. He can be called Ins Wang Sicong. Another reason why he can attract so many fans is that he likes to send money to fans or hold lottery activities, and he is full of pride.
27.4 million followers
Chiara Ferragni is a fashion blogger from Milan, Italy. Chiara became active on social media in 2009 when she was 22 years old, and shared her dressing experience, matching skills and various styles on her blog Fashion Channel. With her enviable innate advantages, bright mind and hard work, she has become one of the most popular fashion bloggers on Instagram.
24.5 million followers
Like Lele Pons, Zach King was active on Vine. He is dubbed “Wizard” by domestic netizens because he is good at using “digital magic” to bring people a strong visual impact. His video content is fast and changing, supplemented by excellent shooting and editing skills, his video always bring magical subversion and visual impact to the audience, dazzling and never tire of watching. In April 2021, Zach King became the most popular male creator on TikTok, breaking the Guinness World Record.
23.9 million followers
American video blogger Amanda Cerny is active on multiple social platforms. Her lively and lovely personality has attracted many fans. At the same time, she is in good shape, and the most popular video is 100 seconds showing the 125-year evolution of bikini.
21.9 million followers
The No.1 YouTuber, Pewdiepie, has over 100 million followers on YouTube and also tops the Instagram influencer list. His YouTube channel was created in April 2010, and the channel has grown at an amazing rate. It gained 1 million subscribers in the second year, and broke the 2 million in September. In October 2012, PewDiePie became the number one on OpenSlate, in April 2013, it broke 6 million subscribers, and in August of the same year, he became the No.1 YouTube subscriber. His videos on YouTube are mainly related to games, and the content of Instagram is different from YouTube style. His Instagram mainly shares photos of his daily life and family life.
21.6 million followers
Cameron Dallas started building its own social media in September 2012, mainly posting videos of jokes and pranks on friends and family, and in 2012, Cameron Dallas shot became famous with the comedy “The Vine.” In previous he active mainly on Vine and YouTube, then he appeared in films such as Expelled and The Outfield. Now he is not only an American social media celebrity, but also an actor and TV personality, and released his own single in 2015.
Here are the top 10 popular influencers on Instagram in the first half of 2022 we made a summary for you.
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